Google Analytics & Google Adwords
You will need to ensure your pages are registered to on Google Analytics. This will involve registering your details onto the site and inserting the GA code "UA-xxxxx" into the header of each page or if you are using a CMS system such as Wordpress follow their plugin instructions which will give you step by step guidelines.
In order to define your keywords, metadata and titles for your business you can again use Google Analytics for free to effectively target your audience and turn those clicks into revenue. You will need to ensure that you are registered with Google's Adwords then once you are logged in and registered go to Tools -- Keyword Planner. Click here for steps and tutorial.
The Google Keyword Planner is a dashboard enabling you to test drive your website design interactivity and its ultimate success. It also contains a nifty feature so you can test the traffic coming in from different countries/sites/browsers/cookie settings & exclude traffic that you do not want to be included i.e. hits already from your Company using their IP address. We can target your website to measure its success by quantifying what that actually means to you i.e. whether a customer reads a particular section, emails through their contact details or purchases from your shopping cart.
What exactly is SEO and Optimisation?
Great, so you’ve got your new website setup and it looks exactly how you need it to but are you tracking it? Now you’ve spent your hard earned cash having it designed the way you want or expended many hours crafting your site how can you make it truly deliver? This section defines the term Optimisation and SEO (Software Engine Optimisation) and outlines some initial pointers to steer you in the right direction.
There are now tools to help see where your customers are located, how many hits you get per day and you can even track your websites activities for example if you have a very simple website that just contains your address and location you can setup a tracker to see how many people are actually clicking the map of your business. This can be very powerful as you can change your website design to capture and feed through the customers that you really want.
If you are currently in the initial phase of designing your website or want to re-market your brand you can also use keywords or metadata and the actual title of each page within your website to pull you up the rankings. It is helpful to Optimise your site from the outset by knowing exactly how to get the most hits for your niche business area.